It’s no longer news that the world is a global village and the pace continue to increase as time goes on because we are becoming more dependent on the internet and technology.
Find more statistics at Statista
So in this current age if you don’t have a website it’s like you are living in the past, sort of like you are carrying around a landline to receive calls instead of your wireless phone.
In this article, we are going to see nine reasons you should have a website today.
Even the pandemic has made it essential for your brand to have a website to be able to compete in the world today.
It’s an essential requirement for your business or brand regardless of what you do – any profession. Are you still doubting? here are the reasons.
Discoverable by the world:
These days one of the first things that potential clients or employers do is to make a little research about your brand or business before deciding to buy your product or services. And how will they do that? by searching for you on google and if you are discoverable it opens up so many opportunities. Which brings us to my next point.
Increases your credibility:
Now you are discoverable online your website is found online this adds to your credibility because a good website helps make a great impression of your brand or business.
Your website shows them how you can add values to your customers or audience – showcasing your works(portfolio) and expertise and even some of the clients that you’ve worked( testimonial ) which also increases trust and the chances of them doing business with you.
Grow your brand or business:
A website helps to convert some of your new audience to customers and help you maintain old ones.
With the help of recent tools and analytics, you can get instant feedback of how your audience is reacting to your services and products – which gives you the opportunity to know what to improve in your services and products whereby it increases the values you offer to your clients and once they are happy with your services or products they will come again and they will refer you to others.
Home for your online presence:
If your brand or business is already active on different social media platform you will need a place of your own where you can direct your audience to. It gives you full control because on your website you can sell your products, advertise your services, updates your customers, entertain them and educate them. As long as you don’t stop offering value to them.
Ahead of your competition:
If you have a website, it puts you ahead of your competition in your industry. for example, Let’s say you have a transport company that transport customers from one place of the country to another, and you also have a website where your customers can book online.
It put you ahead of somebody that also has a transport company like you but don’t have a website where their customers can book online.
Customers want conveniences so you will have more customers than your competition which also grow your business.
If you have a website for your business or brand or pretty much any type of website, you have the have the opportunity to monetize it in the way that suits you for example
- Affiliate Marketing.
- Google Adsense.
- Membership site.
- Sell products (Ecommerce).
- Publish sponsored posts and product reviews.
- Accept donations.
- sell your courses
That’s just few amongst many more. I’ve seen people that quit their jobs to focus on their website because the website is generating more revenue but it takes hard work and it’s totally worth it.
And the great thing is, as long as you are able to offer your audience real value the money will just be a by-product.
If you have a website it’s also a great medium for passive income and the greater the passive income you build the freer you become. And a website is always live 24/7 even if you are sleeping.
Tips on how to get Started
Now that you’ve understood why have a website, let’s look at some ways to get started. First things first, choose a domain name and then a web hosting.
Choose a Domain Name
your domain name is like your address on the internet. it’s what you type in the URL spot
Ideally, your domain name should be that of your company name or a name that represent what your brand is about. you might not get the exact domain you want or it must have been taken. In this case, you can choose a domain name that reflects your business line.
Try to make the domain name catchy and distinctive. The domain name is a powerful marketing tool that you should fully utilize. you can get your domain name really cheap here.
If the domain name is like your address, then web hosting is the space where your site resides on the internet. The money you pay to web hosting service is like the rental fee you pay for them to make sure your site is live on the internet.
There are lots of companies that offer these services. Most companies offer the services of both purchasing domain name and web hosting.
I use Namecheap because it’s cheap and they have effective customer service. Their services are more than what you pay for. You can get both domain name and web hosting for a discounted price here. If you would build your site with WordPress just like me. it’s just a click of a button.
Your website designing
I advise you to use WordPress because WordPress make it’s really easy for you to manage your content and gives you control over your site.
But you can use whatever platform that suits you. Just make sure it’s responsive and fast – tell your web developer this if you are hiring. Make sure these rules are followed before launching your website.
It cost more in this time we live in to not have a website than to have one.
If you have any extra point to add to these reasons someone must have a website. please put it in the comments below, so we can all learn together.
You can contact us for free consulting on web development and WordPress -related questions and you can hire us to build your web-based projects. And you should check out this article before creating a website
Check out this article before you create your site and if there are any other points that you guys feel I need to add, please put in the comment section below – Let all learn together.